A Jersey City retailer has applied to the City for a permit to:
– fully close the West Broadway street and sidewalk between Broome and Grand Streets on Tuesday, June 11 for an entire day – from 9:00 am until 11:30 pm – invite between “200 to 499” attendees to their “fashion launch”- solicit “celebrities, VIP, media and influencers” (their words, not ours) to “advertise” and “brand” this start-up business on our public sidewalk and street – usurp our sidewalks with a “red carpet, rope and/or stanchions” – with a dozen hired security guards to control the expected mob scene – blast out amplified music from a live rock band- construct a “10-foot high speaker tower” to spread the racket all over SoHo- construct “a stage, press platform and scaffolding” to accommodate the band and the publicity event- sell or distribute food and beverages (who cleans up the mess?)
They admit in writing the event will be “LARGE”.
When asked by the City to summarize their application, the promoters had the chutzpah to declare, in bold: “No conflicts detected.”
Well let’s change that.
Not only will this publicity stunt be an incredible inconvenience to West Broadway residents and businesses, the effect on Downtown traffic is incalculable. West Broadway receives not only TriBeCa and Holland Tunnel traffic, but also Greenwich Village traffic back and forth. Think daylong gridlock.
Closing West Broadway for an entire day will force cars and trucks onto the side streets. Spring and Prince, Thompson and Sullivan, as well as Wooster, Greene and Mercer all will be part of the congested mess.
What can you do?
The applicant will appear tonight in front of the Quality-of-Life Committee of Community Board 2 at 6:30 at NYU Silver Building, 32 Waverly Place, just east of Washington Square Park.
Please attend to ward off this and any similar future fiascos. Demand the City reject completely this outrageous proposal. Bodies count. (Our apologies for the late notice. We had an internet outage.)
If you cannot attend, please email your objection to the SoHo Alliance at firstname.lastname@example.org and we shall forward your opposition to the City agencies that decide on this application.
Your statement need not be lengthy. The more objections the City receives, the more likely it will be to deny this shameless request. Please forward this to your friends and neighbors. Thank you.