MANHATTAN – A mega-billboard featuring mega celebrity Beyonce is causing a huge
stir in SoHo.
The video advertisement is outside the Topshop store on Broadway near Broome Street.
The illuminated display is for Beyonce’s athletic line that sells in Topshop stores, Ivy Park.
Shopper Steven Herling told PIX11 News, “if they pay for it and they are hiring Beyonce
for an ad they can make it as big as they want.”
But some SoHo residents are fed up.
Sean Sweeney, Director of the SoHo Alliance explains the issue is that it´s a “jumbotron.”
“It might be appropriate for Times Square but it´s not appropriate for a mixed use
neighborhood like SoHo,” Sweeney said.
The ad plays 24 hours a day. The light reflects off of businesses across the street and
shines into the apartments of some living nearby.
“We wish that the store owners who are here and the advertisers would take some
sensitivity,” Sweeney said. “Would they want this in their front yard? Would they want
this near their homes? I don’t think so. Why would they do this to SoHo residents?”
Topshop did not immediately respond to PIX11´s request for a comment regarding the billboard.